Carat releases new LP album ‘Eternity’

The hip-hop performer known as Carat has released his latest official full-length album, “Eternity.” The LP album contains 13 original Carat tracks for an approximate total listening time of 45 minutes. It has been proudly published as an independent release without the involvement of the corporate music industry. Packed with gritty, aggressive urban poetry, “Eternity” showcases Carat as one of the most uniquely memorable hip-hop artists of the year so far and promises that he has plenty more where that came from.

Las Vegas’s Carat cites as main artistic influences J. Cole, Joey Bada$$, Boogie, Nas, and Tupac Shakur. Notably, the rapper also cites himself, Carat, among his influences, a sign of the individualistic streak which runs throughout his new LP.

Carat’s own sound takes elements from each of these and proves without doubt that the LV rap underground has a character all its own. This is ironic because the rapper himself calls his local scene “washed up” in Track 6. Listeners of “Eternity” will beg to differ, no doubt, with Carat’s performance on the record standing as evidence to the contrary.

With an emphasis on autobiography, direct and deliberate songwriting, and line after line of lyrical gymnastics, “Eternity” by Carat has a little something for every hip-hop fan both at home and abroad.

Asked to describe the overall meaning of “Eternity,” Carat writes, “That I’m a chaotic, creative, loving person who wants nothing more but the world to come to its senses.”

This colorful creativity, unpredictability, and legitimate compassion for people at large can be heard in both Carat’s word choice and delivery. Having heard the record, listeners can tell it’s not egotism, but rather a true appreciation for the art of rhythm and rhyme when Carat says:

There is so much emotion in this album it’s indescribable. It’s an angry, inspiring, frustrating album. Yet so beautifully pieced.”

Carat has been headlining shows since 2016. His debut official music video, “Clout,” received fan and critical acclaim in 2017, solidifying his place at the top of the LV underground scene. His second video appeared in May 2018, one single from “Eternity,” “F-ck That” (link provided below). This was followed by “Deceit,” “True Colors” and “Time Out,” each of which added to his growing fan base. When he surprised his fans on Instagram 3 February 2019 with the release of “Eternity,” the record hit approximately a thousand Spotify listens within 24 hours.

Carat still lives in the hood.

“On my momma,” he writes.

Eternity” by Carat is available from over 600 quality digital music stores online worldwide now. Get in early, hip hop fans. Very early.

-S. McCauley

Lead Press Release Writer

Eternity” by Carat –

F-ck That” Official Video –

“Time Out” Official Video –

Richie Carter releases debut rap EP ‘Rockford’s Richie’

The rapper, songwriter and producer known as Richie Carter has released his debut EP record, “Rockford’s Richie.” The EP contains five original Carter tracks for an approximate total listening time of 15 minutes. It has been proudly published as an independent release outside the influence of the corporate music industry. Nuanced, varied, colorfully creative and exceptionally written and performed, “Rockford’s Richie” is a clear standout for one of the premier indie rap releases of the summer and a striking introduction to this talented rapper from Illinois.

Richie Carter cites as his main influences Tupac Shakur, Michael Jackson, Camp Lo, Outkast, Bob Marley, Jay-Z, Foster the People, Chvrches, Drake, and “a lot of classic rock from the ’70s to the ’90s.”

His own sound is crisp, direct, punchy and full of top-notch urban poetry. His themes are often positive, his tones aggressive, his musical accompaniment infectious and incredibly well-orchestrated. His raps are always the main event of his music regardless of the high quality of his beats and melody lines. His razor-sharp articulation makes his music accessible to fans of all genres of hip hop and of music in general.

None of this comes as a surprise when taking into consideration Richie Carter’s status as a veteran rap artist.

“I’ve wanted to make music since a child,” he writes. “I’ve wrote lyrics and poems for as early as I can remember. In middle school me and my friend bought a $20 USB mic from a computer store, built a decent computer, and bootlegged Adobe Audition. After that we began making freestyles and remixes to our favorite songs. It was mostly just for fun, but as time grew I became more talented, and people started offering me opportunities to record and perform.”

True, this is not a rare story in the new era of affordable digital audio workshops and home-studio recordings. The rarity lies in Richie Carter’s natural talent, which has strengths spreading from musical composition to the penning of excellent lyrics, to the flawless delivery of said lyrics and to a seemingly bone-deep understanding of flow which keeps his powerful little EP album moving like a perpetual motion machine from track to track, and from repeat play to repeat play. The EP can be enjoyably listened to several times running without becoming tired.

Asked to comment on the themes of his latest record, Carter writes, “[It’s about] coming from a smaller city – especially Rockford – which has very bad press from Forbes Magazine. People tend to lose hope and become complacent, assuming this is as far as life goes for them. My message is to remind everyone that the sky is the limit and it’s their choice how far they fly.”

This kind of uplifting rhetoric is part of what has helped Richie Carter build a loyal, enthusiastic throng of fans that is quickly growing beyond the Rockford area (which is just two hours from another hip-hop Mecca: Chicago). They clamor to pat him on the back on social media and actively implore him for upcoming performance dates. Carter responds to them all with warmth and humble gratitude.

“Life has obstacles,” he continues. “We all face them – some run through them, some run from them. I encourage everyone to run through them. Your passion will fund every dream you have, if you’re willing to put in the required ‘work.’”

Richie Carter was born Erich Kalstrom and is a native of Rockford, IL. He most recently opened for Bubba Sparxxx from Troup County, GA and has performed in a great many locales in the Chicago area as well as at premier festivals including the SXSW concert in Texas.

“Rockford’s Richie,” the debut EP release from Richie Carter, is available online worldwide beginning 20 July 2015. Get in early, fans of hip hop everywhere. Very early.

-S. McCauley

Lead Press Release Writer

“Rockford’s Richie” by Richie Carter –
Website –