Hip-hop veteran Mojo Mayne has released his newest LP album, titled “Born 2 Do It,” on the Sweat Hoggz Music Group record label. The long-playing record comprises 42 minutes of positively airborne hip-hop listening. In addition to nine hammer-heavy, white-hot and thumping original tracks, it includes the hit dance floor anthem, “Got Dat Body,” the single which immediately preceded the release of “Born 2 Do It” in early February of this year. Mojo Mayne’s “Born 2 Do It” is truly an explosive record for midnight dance floors, but it is also a work of great artistic integrity that deserves listening on a personal basis.
[A more recent article concerning Mojo Mayne may be found here: http://www.parlemagazine.com/lifestyle/new-blood27/1764-mojo-mayne-the-pride-of-iowa%5D
This is perhaps best characterized in Mayne’s song, “From Da Heart,” in which he raps:
“I’ve seen it with my eyes, felt it for myself. Haters want it all, they try to give me hell; I give ’em one for the streets, two for the fans, three for the love from the heart – here I am.”
The record is hip-hop with a heavy emphasis on Mayne’s rhymes. Mayne raps like the honed professional he is atop an ocean of bass-booming back beats and backing vocals. This mix is accompanied by a whirl of additional instrumentation and orchestration that belies Mayne’s own excellent and complex music tastes.
Among legends of the urban underground such as Jay-Z, Ludacris, Pharcyde and the Beastie Boyz, Mayne also lists a crew of artists from myriad other genres as main influences: Sinatra, Armstrong, Cooke; The Temptations, The Pointer Sisters, The Commodores; Smashing Pumpkins, Linkin Park, and Kings of Leon. It is partially this lush mix of sound that has produced Mojo Mayne.
Mainly, however, it is Mayne’s determination and drive for perseverance in the face of adversity that authors his artistic goals.
“I would hope that this album would share a feeling of triumph over the tribulations that crush spirits and dreams,” says Mojo Mayne.
Mojo Mayne released an LP in 2011 titled “Street Voodoo” on SIMM / Sony Red Distribution. Mayne was also a member of the group Onetyme, which rocketed to popularity before being prematurely dismantled after an unfortunate turn of events in Mexico. Mayne managed to sell over 5,000 of their albums from the trunk of his car in order to salvage what was left of the situation. He later founded the popular Augusta music TV program, “The Unsigned.”
Mayne has toured in Atlanta, Augusta, Columbia, and Aiken, as well as in the southwest and other South Carolina locations. He has had relationships with Def Jam South in Atlanta and Octane Records in Phoenix.
“For me,” he writes, “my music has achieved the greatest success when it grabs someone who has been down and lifts them up, transforms them to their highest level of excellence.”
Mojo Mayne’s own high level of excellence, encapsulated in “Born 2 Do It,” is available online everywhere March 26, 2013.
Staff Press Release Writer
The LP “Born 2 Do It” is distributed globally by MondoTunes (www.MondoTunes.com) and is available at iTunes for convenient purchase and download
MondoTunes (www.mondotunes.com) supplies the largest music distribution in the world and provides upstream services for many major labels in search of breakout artists. While most independent distributors reach only 45-50 retailers despite charging needless monthly and yearly fees, MondoTunes reaches over 750 retailers and mobile partners in over 100 world regions without any monthly or yearly fees.
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