NoGi Friday releases debut album ‘In Search of the Ox’

The songwriter and producer of electronic music known as NoGi Friday has released his debut official album, “In Search of the Ox.” The album contains 12 original NoGi Friday tracks for an approximate total listening time of 45 minutes. It has been proudly published as an independent release without the involvement of the corporate music industry. Colorful, imaginative, and even a little spiritual, “In Search of the Ox” showcases NoGi Friday as one of the most intriguing electronic music artists of the year so far and promises that he has plenty more where that came from.

Fort Worth, TX’s NoGi Friday cites as main artistic influences Aphex Twin, Flying Lotus, Autechre, Boards of Canada, Animal Collective, Toro y Moi, The Beatles, and Brian Eno. NoGi Friday’s own sound takes elements from each of these and adds something fresh and unique for a result unlike anything today’s music fans have heard before. The music itself ranges from soothing ambiance to a hectic intelligent dance music. With an emphasis on digital instrumentation, narrative chord progressions and a metric ton of sonic texture, “In Search of the Ox” by NoGi Friday has a little something for everybody.

The title, “In Search of the Ox,” refers to the first of the 10 Zen Ox-Herding Pictures and represents the first step towards Enlightenment. This makes it a fitting name for a debut record.

Asked to describe the overall meaning of “In Search of the Ox,” NoGi Friday writes, “Have fun, be playful and don’t take anything too seriously. Enjoy life, pursue Truth, act selflessly, love unconditionally, and have a good time.”

Much like “In Search of the Ox,” however, there’s more to Hightower than basic altruism.

So basically,” he writes, “I’m fascinated by life’s biggest questions. Why is there something rather than nothing? Who am I? What is the ultimate nature of reality?, etc. I also enjoy spirituality and ‘woo-woo’ stuff. And I love living a healthy lifestyle.”

In Search of the Ox” by NoGi Friday is available from over 600 quality digital music stores online worldwide now. Get in early, electronic music fans.

-S. McCauley

Lead Press Release Writer

In Search of the Ox” by NoGi Friday –