UK electronica artist Vaughty releases debut LP ‘Love and Industry’

Get in early, lovers of sound, of loud music on night drives through towering cityscapes under the electric blue of streetlamps. It’s Vaughty Day.

The long-awaited debut LP album from electronica artist Vaughty has finally arrived. Appropriately titled “Love and Industry,” the electropop record sports 40 minutes of Vaughty music almost entirely comprised of prominent singles, each having fans all their own. It comes from the Aggro Monkey Records independent music label. Shadowy, passionate, sharp as razors and bringing the synth sound in ways not realized since bands like Depeche Mode, New Order and Erasure, “Love and Industry” by Vaughty is an honest-to-God reason to celebrate for fans of electronic music everywhere.

Fans of Vaughty since his earliest hit single, “Warm Inside,” have been anxiously waiting to hear what a full-length “V” record might sound like for about three years. While his fan base could be excused for simply wanting more of that early Vaughty sound, the truth is that “Love and Industry” has much more scope than this. Expect a steady influx of V’s trademark bass and backbeats bedecked with unstoppable synth melodies, yes. Expect haunting chord progressions and irresistible hooks, yes. But expect more.

Vaughty’s dark and foreboding vocal style appears in a variety of incarnations, including a pared-down version of himself on “Cold” that is largely unaltered by effects, resulting in one of his more intimate performances. The record also contains a complete instrumental track, “Neon Views,” which stands as proof that V doesn’t need lyrics to make a moving and evocative song. His natural talents as a composer of danceable electronica and postmodern pop music speak for themselves. At 4:30 long, the listener is shocked to find the instrumental ended after what feels like a mere moment spinning in time.

“Love and Industry” has lyrical clout, too. His “One Way to Nowhere,” which after a haunting intro track opens the record proper, is a cold rebuke of the same futuristic urban lifestyle and atmosphere so many of us call home, the same bleak yet awe-inspiring technotropolis that characterizes so much of the LP’s sonic ghost. Many of his tracks have romantic inspirations. Uncaring city streets and roads in general are also recurring themes. Vaughty’s first full-length is full of poetry bespeaking the pains and loves of the new millennium.

Additionally, Vaughty’s LP boasts excellent guest vocals by Kairit Saaremael and longtime collaborator Jenny Palmer. It closes with a titanic cover of “Endless Road” by the oft overlooked Dutch synthpop group, Time Bandits, originally penned by Alides Hidding and included with the singer’s personal blessing.

At its heart, however, Vaughty’s “Love and Industry” is a dance record that belongs in the repertoire of nightclub DJs everywhere, one which will surely inspire plenty of “Who is this? What song was that?” Audiophiles much more at home between their earbuds will likewise be enthusiastic to go around town with the LP as their personal soundtrack. A limited edition vinyl has been rumored, also.

In short, “Love and Industry” is an electropop wonder every fan of the synth sound needs to experience. Every track seems over too soon, every track lingers in the mind long after having been heard. Every listen through justifies another press of the ‘repeat’ button, just as Track 8 puts it: “Once Is Not Enough.”

“Love and Industry” by Vaughty is available worldwide now. Get in early, lovers of sound, of loud music on night drives through towering cityscapes under the electric blue of streetlamps. It’s Vaughty Day.

-S. McCauley

Lead Press Release Writer

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Electronica crew ZibraZibra release previously unpublished ‘Mercury’ LP

The Minnesota gang of electro-pop rockers known as ZibraZibra have released their latest full-length record, “Mercury.” It is comprised of previously unpublished music from their 2010 LP of the same name. The album has been proudly published on their independent music label, Minneapolis-based Royalty, Etc. Records. Exploding with energy, bouncing with rhythm and showcasing some of the most colorful and ingenious compositions from the band yet, “Mercury” is definitive proof that ZibraZibra can provoke dance from coast to coast and truly anywhere in the world.

Listeners ready to pass judgment without further ado are encouraged to sample the record’s single, “Marie Antoinette,” at their earliest convenience.

“Mercury” is technically the fourth ZibraZibra album, first recorded in 2010. It is preceded by 2006’s “The End of the Lion,” 2007’s “777,” and 2009’s “Supplemental Material.” It was followed by their most recent LP, “Mr. Synthetic,” which turned heads internationally and introduced ZibraZibra (and Royalty, Etc. Records) to a whole new generation of listeners in 2013, almost a whole decade after the band’s formation.

The sound of ZibraZibra can range from the ambitious to the audacious and from the impertinent to the downright silly. Asked to cite some main artistic influences, the band writes:

“Moonlight walks on the beach, fruit smoothies, and horseback riding!”

In ZibraZibra’s repertoire audiophiles can expect to be reminded of eighties and early-nineties synth-pop bands and electro-pop groups like Echo and the Bunnymen and the Human League. In the band’s more sober moments, they can even invoke a more disco-minded Depeche Mode.

Commenting on their selections on “Mercury,” they write, “This was actually recorded during a dark time in the band’s history. The majority contributions were from Neil Z and Vanilla (shredding on guitar).” Whether the band say this tongue-in-cheek or in earnest is impossible to discern.

Upon being asked to divulge where they began playing and where they’re based now, they state, “We have been digitally copied to the internet and live there.”

ZibraZibra’s representation say of “Mercury,” “This album was almost lost to the sands of time, but Royalty, Etc. shook the ZibraZibra tree and this ripe fruit (shaped like a pair of testicles) fell right down into our mouths – and now it’s being issued to all.”

“Mercury” from ZibraZibra on Royalty, Etc. Records is available online worldwide now. Get in early, electro-pop fans. Very early.

-S. McCauley

Lead Press Release Writer

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