Rapper Dean Loc releases new LP ‘The New Board Room’

The rapper and producer known as Dean Loc BKA King ArkLaTex has released his latest LP album, “The New Board Room.” The album contains 12 original tracks for an approximate total listening time of 45 minutes. Like the rest of Dean Loc’s repertoire, it has been proudly published on the NLECO New Levels Entertainment Company LLC independent record label without the direction of the corporate music industry. Real, gritty, and mixing the old-school ’90s gangsta sound with modern style and production, “The New Board Room” showcases Dean Loc as one of the heaviest hitters in the indie hip-hop scene today.

Houston, TX’s Dean Loc cites as main artistic influences Easy E, C-BO, Ratchet Pat, Guitar Lucci, Twista, Busta Rymes, Micheal Jackson, Tupac Shakur, UGK, Ghetto Boys, Fat Pat, Lil KeKe, Slim Thug, Pall Wall, 2Chains, Big Krit, Big Sean, Drake, Jamie Fox, Jay Z, Lil Jon, DJ Kaled, Rick Ross, and Mahalia Jackson.

As might be inferred from this list of legends, his own sound stands on urban poetry first and a rat-a-tat rhythm second, rounding out his tracks with simple melody hooks that don’t get in his way. Hip hop fans with a taste for unadulterated rap are likely to find much to appreciate in “The New Board Room” from Dean Loc.

In addition to the talents of Dean Loc, himself, “The New Board Room” also features the skills of Ratchet Pat, Guitar Lucci, the P.C.P. (Paper Chasing Playas), Jeremy Blane, Sly J, Jessie Mae Williams, and Da Twins Jayden and Jordan.

Asked to comment on the themes of his new LP, Dean Loc says, “Since I’m from the country and the streets, I have always been a hit maker for all ages. My main goal is to give you hot fire in every song. I focus on life, money, enjoyment, business, politics, and of course, music to uplift the soul.”

A representative from the NLECO New Levels Ent. label writes that “Longevity is highly respected as the primary goal for all artists here at NLECO™. This is the unique sound that is hard to find that we have right under our noses due to the sea of industry norms. With relationships fostered in the UK and over 40 countries on all seven continents, NLECO™ is featured in over 20 million Billboard Magazine ads. We are clear for launch right out the front yard to NASA better known as H-Town.”

“The New Board Room” by Dean Loc from NLECO New Levels Ent. Co. is available online worldwide from over 600 quality digital music retailers now.

-S. McCauley

Lead Press Release Writer


“The New Board Room” by Dean Loc –


About BothEyesShut

BothEyesShut is your friendly autodidact, at your service to amuse, enthuse, and offend you with a fresh, steady flow of original disinformation. He was born in Huntington Beach, CA and is currently writing his fifth novel. "In a Real World, This Would Be Happening" is his first return to non-fiction since his monthly column in Going Coastal magazine in 2001. He lives in Long Beach.

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