The hip-hop artist from Houston, TX known internationally as Yayo has released his latest single, “Live It Up.” Like the rest of his repertoire, the single has been proudly published as an independent release on the MadMan Entertainment, LLC record label without the direction of the corporate music industry. Upbeat, brightly toned, and full of rhythm and groove, “Live It Up” is the latest evidence that Yayo is a name to watch for music fans and DJs alike in 2017 and beyond.
Yayo sites as main artistic influences Kanye West, Jay Z, Rihanna, and Young Jeezy. These tastes appear in his own music several ways, including his penchant for writing infectious hooks, the use of analog and digital instrumentation, and writing lines and rhymes that are as fun as they are easy to sing along with.
Asked to talk about the themes of his new single, Yayo writes, “My single is about enjoying life. Live It Up means being grateful everyday for the time we get to spend with our family and friends. Live it up! You could die any minute. Everyday you gonna see me living to the fullest.”
Yayo attended Curtis High school in Staten Island, NY and graduated from Kashmere High School in Houston, TX. He played basketball at the University of New Orleans, and a year later, transferred to Yuba College in Yuba City, CA, where he continued his passion and love for basketball. While attending Yuba he suffered a knee injury, and his search for self-expression led him down a new path: music.
After leaving Yuba college, Yayo enrolled at San Jose City College to finish up school, but soon made a life-changing decision to pursue his passion for music. Yayo made a personal commitment to remain in San Jose and enjoy the California lifestyle of beaches and mountains – his source of inspiration and motivation to complete his debut mixtape: “No Sleep + Hustle.”
“Live It Up” by Yayo Is available from over 700 quality digital music retailers online worldwide now. Get in early, hip-hop fans.
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“Live It Up” by Yayo at Amazon Music –