The singer and songwriter known as Evaflow has released his new, flagship single, “The Anthem.” The track has been proudly published on his own SkyStart Media independent record label without the direction of the corporate music industry. A jamming modern reggae track fitted with all the best elements of traditional dancehall and cutting-edge pop music, “The Anthem” is a clear sign that Evaflow and SkyStart Media are names to watch in 2016 and beyond.
Evaflow cites as main artistic influences Damian Marley, Nneka, Jay-Z, Sizzla, Jah Mason, Kings of Leon, UGK, and Drake. His own style is more contemporary than any of these without sounding avant garde or too experimental. He retains the attributes which made the great reggae artists of the ’70s, ’80s and ’90s globally popular while adding his personality to the mic and a few hip-hop traits to the studio production for a blend that sounds part Jamaica, part urban jungle.
Speaking of his message for “The Anthem,” Evaflow writes, “’The Anthem’ is my sonic mission statement. It is a motivational manifesto promoting an unwavering commitment to actualize your aspirations. Its message … is self-reliance and determination. It promotes expressing your individuality instead of succumbing to societal expectations.”
At its heart, Evaflow’s “The Anthem” is a portrait of the victorious.
“Unfettered by superficial expectations and immune to expressions of doubt,” he explains, “man develops the tenacity to endure failure and still be sure of success. ‘The Anthem’ is a description of the breaking point where man asserts himself as captain of his soul and ruler of his destiny.”
SkyStart Media’s Evaflow has founded a philosophy at which he is the spearhead. “Start from the sky,” says his current official bio, which describes the ‘sky’ as a place of preparedness, great health and soundness of mind. It says Evaflow developed this philosophy through his “limitless way of looking at the world.”
“The sky is not the limit,” Evaflow says. “The sky is just the start. To start from the sky one must be able to fly and to fly is being in a place of consistent purposeful action.”
Evaflow is also part of the InDiggNation Collective group of artists. “The Anthem” was produced by Christopher Cooper in collaboration with InDiggNation’s the DrumKeys. An official music video is expected. “The Anthem” is the first public release from Evaflow’s upcoming self-titled debut album, which he has termed a ‘portfolio.’
“The Anthem” by Evaflow is available at over 700 online music stores worldwide now. Get in early, dancehall fans.
Lead Press Release Writer
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