FOR IMMEDIATE RELEASE –
The roots reggae band known as Cali Conscious has released their debut LP record, “High Times.” The album is comprised of 12 original tracks for an approximate total listening time of 45 minutes. It has been proudly and independently published on the Organic Roots Records music label. A warm, friendly, groovy and consistently uplifting collection of songs, “High Times” is both aptly named and one of 2014’s most pleasantly fun records so far.
Cali Conscious’ official bio describes them as a blend of roots reggae, folk rock, jazz, rhythm ‘n’ blues and alternative music. Their songs are populated with melodic choruses and three-part harmonies, upbeat rhythms and socially and environmentally conscientious lyrics. They cite as main artistic influences Bob Marley, Steel Pulse, Jack Johnson, James Taylor, Rebelution, Coldplay, Death Cab for Cutie, Sublime, Donovan Frankenreiter, Mishka, and Saritah.
While elements of each of these can be easily picked out in various songs on “High Times,” Jack Johnson and Bob Marley are perhaps most closely related in terms of tone and feel. Music by Cali Conscious is summery and bright without a tinge of saccharine. Their instrumentation alone communicates genuinely good vibrations, while their carefully penned lyrics espouse humanist and naturalist ideals.
Asked to comment on the themes of their music, Cali Conscious mentions four topics in capital letters: “Positivity, One Love, Peace, Environmental Stewardship. The industry is so saturated with negative messages and electronic music,” they write. “We want to bring back musicianship, a great live performance, and a message of peace, love, and unity.”
Cali Conscious are more than members of a band, though. They’re also active members of the global community. In 2013, they ran a beach clean up every third Saturday of the month in their home base of Huntington Beach. They raised $5000 from tips earned at live performances and donated the funds to build a water well in Ethiopia through the non-profit organization, charity:water. They even released their debut LP, “High Times,” as a digital download card embedded with carrot, lettuce, and tomato seeds on their own label, Organic Roots Records.
That Cali Conscious are guided by lofty and admirable principles seems clear. That their music sounds even better than their philosophies makes “High Times” a record not to be missed, as spring hits its stride and the beach-party boombox aches for new material.
“High Times” by Cali Conscious is available online worldwide. Get in early.
Lead Press Release Writer
“High Times” by Cali Conscious –
Charity:water website –